There is a
continuous discussion about business models in the web. I’ve put together overtime a few maps on each major business model. Here is the map on freemium that gives a comprehensive view on this business
model. There are 3 sections in this map.
The first branch gives a general perspective on the freemium business model. For those really motivated they are 2 academic papers on the value of a free customers at the end of this branch.
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The
second branch goes into the key success factors such as scale, pricing,
metrics, etc.
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The
third branch focuses on benchmarking real life numbers on conversion, price
points, average rates, etc. Non-EU people, may find interesting to have a look
at the annual reports of Xing, a local competitor of LinkedIn that is publicly
traded.
Just click
on the pearl below then on the play button and the arrows to be guided through this
map.
NB: if you have some relevant posts to complement the map, don't hesitate to post them in the comments, especially posts on real life numbers or experience (vs. "conceptual" posts).

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