After my last post on freemium, here is a map on the advertising business model. There are so many angles and views on the topic that it's impossible to cover everything. I don't know if it's a "good" revenue model but here is the way I look at it (simplified): ads brings benefits to their buyers so it must be a recurring source of revenues... though only sufficiently high under certain conditions, the most important of which today being "massive scale"... The web is not very different in that sense than most other media sectors, e.g. the most successful TV channels are free and live mainly of advertising - size is king with ad, small niche is difficult.
Why do I think this ? Just click on the pearl below then on the play button and the arrows.
NB: if you have some relevant posts to complement this map, don't hesitate to post them in the comments.
Why do I think this ? Just click on the pearl below then on the play button and the arrows.
NB: if you have some relevant posts to complement this map, don't hesitate to post them in the comments.
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