The new CEO of DailyMotion, #2 to YouTube, announced today (interview in french) a new round of financing of €15m ($22m). This follows two rounds totaling $44m in 2006 and 2007. More interestingly, he announced that DailyMotion was now profitable despite the downturn.
They plan €15m revenues in 2009 for 60m unique visitors, i.e., €0.25 ($0.35) revenue per unique. However, having launched monetization recently, he mentions that less than 10% of videos include advertising. Hence he expects a very strong topline growth going forward with at least 50% in 2010.
All in all, considering the 90% untapped videos, this means that the
standard guess estimate of € 1-2 advertising revenues per user for
social networks is achievable. That's good news!
They also plan to broaden their thematic channels offering, expand in IPTV and they are pondering whether to move into VOD. This could improve (or not?) their monetization potential.
Finaly web 2.0 sites are becoming cash positive. Great news for the entire industry.
Posted by: Nicolas Cynober | October 12, 2009 at 09:42 AM
Nicolas, Good news indeed but you do need a certain scale to get there.
Posted by: Wallen's | October 12, 2009 at 05:53 PM